The debut of the latest gadgets and electronics on such a mega-scale can seem very overwhelming – especially at this year’s Consumer Electronics Show in Las Vegas!

This year Advanced Micro Devices (AMD) teamed up with Wired Magazine to create a really cool personal experience.  Branded “Make A Scene”, it encouraged attendees to make videos of the latest hot products on the show floor. Once finished, the videos were uploaded, within their exhibit, onto the Internet for others to watch and enjoy. I loved the social and viral idea of this and believe it was a great way to engage a potential buyer with AMD’s embedded technology.

Also, the way products were grouped by personal interest was very successful.  Areas like Gadget Girl, Digital Gentleman and Culturazzi really put the focus on collections of products geared to the interests of a specific audience. Each product was identified with Microsoft Tag reader technology.  When scanned with a user’s cell phone, a web site would provide more product information such as the cost and where to buy the product.  Pretty cool stuff and definitely engaging!  These types of displays are certainly a welcome departure from the static (no reason to buy) product displays typically found on the show floor.

- This article was written by guest blogger Tom Yurkin, Senior Art Director at Freeman

Share and Enjoy