The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Market has changed. Everything has changed.   For starters, we are seeing a fundamental shift in human behavior. This is primarily being driven by the Internet, and more specifically, Web 2.0 technologies. These technology innovations, coupled with a generational shift are redefining how we engage—especially in groups. The ability to organize a group is simple [...]

Since the inception of the face-to-face marketing industry, show organizers and event planners have been challenged to increase attendance at events. Targeting appropriate prospects, connecting with them and converting these prospects into attendees have been fundamental obstacles in the industry.   Give a little, Get a little? As the U.S struggles to bounce back from [...]

The Big Kahuna is my favorite movie about selling.  Starring Kevin Spacey, Danny DeVito and Peter Facinelli, the story takes place the last night of a trade show, when two industrial lubricants sales-veterans and their young protégé host a reception in a hotel hospitality suite.  Released in 1999, the movie made little splash at the [...]

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As the baseball season begins, I start thinking about the tradition and long history of the sport – as much as the game changes it remains fundamentally the same. I love Yogi Berra as an icon of baseball and its culture.  His ‘Yogisms’ are legendary as he always makes it hard to tell if he [...]

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Many U.S.-based suppliers are eager to capture a share of the market for international companies who market themselves in North America — my company included.  As a sales leader for Freeman, the most progressive face-to-face marketing company in the U.S., I certainly get my fair share of opportunities to do so.  But anyone who offers their products [...]

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                        In college, part of my speech communication degree requirement was to take a semester-long class in listening. As any brazen college student would, I wondered aloud: How will we fill an entire semester studying “listening”? As it turns out, you can spend your [...]

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