The Northwest, where I grew up, is an easy place to live for resourceful people. You can basically live off the land. Being Russian immigrants, my parents took advantage of that. Their obsession during my childhood was fishing. Fishing bored me, so I came up with my own version of what is now known as [...]

The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Market has changed. Everything has changed.   For starters, we are seeing a fundamental shift in human behavior. This is primarily being driven by the Internet, and more specifically, Web 2.0 technologies. These technology innovations, coupled with a generational shift are redefining how we engage—especially in groups. The ability to organize a group is simple [...]

This week, Freeman launched our new and innovative product, Floorprint. But, the journey is as great as the destination.  Here, Freeman’s VP of Corporate Graphics, Brian West tells the backstory.   In the Beginning… Floorprint evolved from a simple conversation between the EVP of Operations, Jay Atherton and myself. He asked if we could print [...]

It’s no secret that our industry was hit hard during the recession. Although we had to make many tough decisions to adjust to the economic conditions, we never wavered in our belief in the value of face-to-face marketing, especially in a time when communication has become very impersonal.  Due to a strong strategy and incredible [...]

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