The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

As the economy has changed every aspect of our world and our decision making process, the face-to-face industry has not been immune to a new way to operate.   Shows have had to adapt and really push the envelope to make sure that they remain relevant, ahead of the curve and always a must-go-to event [...]

It’s no secret that our industry was hit hard during the recession. Although we had to make many tough decisions to adjust to the economic conditions, we never wavered in our belief in the value of face-to-face marketing, especially in a time when communication has become very impersonal.  Due to a strong strategy and incredible [...]

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