The Northwest, where I grew up, is an easy place to live for resourceful people. You can basically live off the land. Being Russian immigrants, my parents took advantage of that. Their obsession during my childhood was fishing. Fishing bored me, so I came up with my own version of what is now known as [...]

The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

As the economy has changed every aspect of our world and our decision making process, the face-to-face industry has not been immune to a new way to operate.   Shows have had to adapt and really push the envelope to make sure that they remain relevant, ahead of the curve and always a must-go-to event [...]

Since the inception of the face-to-face marketing industry, show organizers and event planners have been challenged to increase attendance at events. Targeting appropriate prospects, connecting with them and converting these prospects into attendees have been fundamental obstacles in the industry.   Give a little, Get a little? As the U.S struggles to bounce back from [...]

    “There is the physical world and the digital world. Our customers live in both worlds. And in many ways it’s all one world.”     Virtual is The New Game The trade show industry is now what the sports industry used to be. In the ‘olden’ days – to see the game, the [...]

Is your event is a bit ho-hum?  Are there fewer attendees than in the past?  Have you ever caught yourself thinking, “I wish my event were more fun?”  Perhaps what your event could use is additional PASSION. This past July I attended Comic-Con International in San Diego (SDCC) to see what a show with lots [...]