The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Big Kahuna is my favorite movie about selling.  Starring Kevin Spacey, Danny DeVito and Peter Facinelli, the story takes place the last night of a trade show, when two industrial lubricants sales-veterans and their young protégé host a reception in a hotel hospitality suite.  Released in 1999, the movie made little splash at the [...]

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As the baseball season begins, I start thinking about the tradition and long history of the sport – as much as the game changes it remains fundamentally the same. I love Yogi Berra as an icon of baseball and its culture.  His ‘Yogisms’ are legendary as he always makes it hard to tell if he [...]

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Recently, I was intrigued by a local event that didn’t make sense to me at first glance. KISS and Pat Green at Pizza Hut Park – Sept 18       What are they thinking??? What was I thinking??? – I was thinking like most people who think about the audience one-dimensionally.  KISS = Loud, [...]

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