The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

                      Does your event online community app create & enhance community? Most event community applications are built from the organizer’s perspective. Think about online event communities you’ve been a part of recently. You register You sign in You fill out a profile You view a [...]

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Do you have a “single view of the customer”? As Paul Greenberg says, “If you Google ‘single view of the customer’ there are between 32,000 and 107,000 references to that exact phrase on any given day and with any given algorithm.” Paul wrote that in 2009. When I performed a Google search it returned 488,000 [...]

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                        In college, part of my speech communication degree requirement was to take a semester-long class in listening. As any brazen college student would, I wondered aloud: How will we fill an entire semester studying “listening”? As it turns out, you can spend your [...]

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When I broke into sales in 1986, Alex, my first training instructor looked down at my wide-eyed baby face and trembling shoulders, and said, “Kid, if you only remember one thing about our time together, remember this formula:  Prospects + Calls + Presentations = Sales”. I’d accidentally finished college, after accidentally finishing high school, and [...]

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There was a question in the “Trade Show Executive” LinkedIn group posted a few weeks ago that gave me pause: What are the most effective CRM (customer relationship management) systems out there to drive exhibit sales growth? I have been asked this question numerous times throughout my career. Technology has become such an integral part [...]

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