The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Market has changed. Everything has changed.   For starters, we are seeing a fundamental shift in human behavior. This is primarily being driven by the Internet, and more specifically, Web 2.0 technologies. These technology innovations, coupled with a generational shift are redefining how we engage—especially in groups. The ability to organize a group is simple [...]

In a few short days, I will be joining many of the most passionate and committed professionals in the face-to-face industry.  Convening Leaders, PCMA’s annual convention, begins this weekend in San Diego and I look forward to the experience every year.   But, what I am realizing is that the best way for me to engage [...]

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Since the inception of the face-to-face marketing industry, show organizers and event planners have been challenged to increase attendance at events. Targeting appropriate prospects, connecting with them and converting these prospects into attendees have been fundamental obstacles in the industry.   Give a little, Get a little? As the U.S struggles to bounce back from [...]

I’ve been a student of Management for 20 years. The names Covey, Peters, Drucker, and others were hard-coded in my head through years of speeches and readings and lectures. I went to school to study management theory, then into the workforce to apply it; only to go back to school five years later once I [...]

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