As the events industry continues to evolve, the need for professional training and development remains an important priority for both established and emerging event pros. Freeman has long been committed to professional education and networking through its support many of the industries associations and events.   We recently caught up with Charlotte Pearson, a [...]

The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Market has changed. Everything has changed.   For starters, we are seeing a fundamental shift in human behavior. This is primarily being driven by the Internet, and more specifically, Web 2.0 technologies. These technology innovations, coupled with a generational shift are redefining how we engage—especially in groups. The ability to organize a group is simple [...]

In a few short days, I will be joining many of the most passionate and committed professionals in the face-to-face industry.  Convening Leaders, PCMA’s annual convention, begins this weekend in San Diego and I look forward to the experience every year.   But, what I am realizing is that the best way for me to engage [...]

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As the economy has changed every aspect of our world and our decision making process, the face-to-face industry has not been immune to a new way to operate.   Shows have had to adapt and really push the envelope to make sure that they remain relevant, ahead of the curve and always a must-go-to event [...]

Since the inception of the face-to-face marketing industry, show organizers and event planners have been challenged to increase attendance at events. Targeting appropriate prospects, connecting with them and converting these prospects into attendees have been fundamental obstacles in the industry.   Give a little, Get a little? As the U.S struggles to bounce back from [...]

Is your event is a bit ho-hum?  Are there fewer attendees than in the past?  Have you ever caught yourself thinking, “I wish my event were more fun?”  Perhaps what your event could use is additional PASSION. This past July I attended Comic-Con International in San Diego (SDCC) to see what a show with lots [...]

As the baseball season begins, I start thinking about the tradition and long history of the sport – as much as the game changes it remains fundamentally the same. I love Yogi Berra as an icon of baseball and its culture.  His ‘Yogisms’ are legendary as he always makes it hard to tell if he [...]

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