Bob Priest-Heck, Chief Sales Officer 
Carrie Freeman Parsons 
Jay James; Vice President, Exhibitor Sales 
Ken Demith; Director of Customer Innovation 
Michael Goldberg, Director of Talent Acquisition 
Nancy Ross; Vice President, Creative 
By Chris Metzger Vice President of Corporate Account Sales at Freeman Surveys show that physicians consider events the most preferred and credible marketing vehicles. And savvy health care marketers are quickly discovering that face-to-face events provide the highest value interaction for both their customers and brands. But there are challenges to succeeding in [...]
By Richard Reid Vice President, Digital Services at Freeman It is the night before your big presentation and you are putting the final touches on your FIFTY slide PowerPoint deck. You think to yourself, “GEEZ! That’s a lot of slides!!” However, you want to make sure you’re prepared with all of the information [...]
A Reflection… I just returned from IAEE Expo! Expo! in Orlando. As this year’s chairperson of the education committee, my primary focus is working with a great group of volunteers to deliver the most meaningful education possible to support our membership’s development. When reflecting on what appeared to be a very successful [...]
Last month, we virtually hosted the inaugural FWD event to an overwhelming response. I am so humbled to be a part of this fantastic group. Freeman Women’s Development (FWD) was started by a group of dedicated Freeman female leaders with one mission: to advance women and to promote Freeman as the place where the best [...]
By Cindy Dale Specialist – Regional Talent Acquisition With the workplace constantly evolving, companies should think about hiring for cultural fit as much as or even more than technical skills. Recruiting qualified candidates with the technical skills needed for a specific job is usually the easy part. The hiring managers know the skills and [...]
By Ron Graham EVP, Audio Visual Solutions Group Art vs Science “Art” is a really great term for describing how the elements of a marketing campaign or experience are built. “Science” is a better term for describing why. Learning about each can be a lifelong fascination for those of us in the face-to-face marketing [...]
A few months ago, we introduced a blog series, “Five Minutes With,” where we get to know Freeman employees who are celebrating their service anniversaries. This March marks 16 years for Yvette Charoo out of Chicago, and two years for Stephen Pursley out of our office in Anaheim. From our family to yours, thank you for reading! [...]
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