Face-to -face and experiential marketing are well established as valuable channels. Whether they represent 7% or 97% of an annual marketing budget, the value returned depends on how well orchestrated the face-to -face marketing strategy is with the overall brand strategy.   The Power of Face-to -Face: Making an Emotional Connection As digital and social [...]

We all want to produce events that reach our business objectives and reduce impact on the environment. However, until recently we didn’t have planning guidelines or a means of measuring just how green an event actually was. With the release of the industry-accepted APEX/ASTM Sustainable Meetings Standards, we now have benchmarks that event planners and [...]

The Past During the recent spring break, I tackled a project that’s always gotten pushed aside during the year.   In my case, it was “the desk.” The desk in our house is in the kitchen. As you’d expect, it’s a central point for gathering junk.  Over time, people (my family) put the junk into [...]

  This past December at Expo! Expo!, we debuted YOUR Freeman: a state-of-the-art, interactive exhibit that allows visitors to create their own brand experience. Recently, we also displayed YOUR Freeman at The Exhibitor Show 2012.   The experience was the final product of many ideas, man hours and experimentations. Here, three individuals involved in different [...]

Groundhog Day has passed. The days are getting longer. Spring is not far off.   That can mean only one thing: Exhibitor Show is upon us!   The annual trade show for trade show companies is arriving in the Mandalay Bay Convention Center on March 4th and continues through March 8th , as both exhibits [...]

‘Your Freeman Experience’ Twitter Sweepstakes OFFICIAL RULES NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN, NOR WILL A PURCHASE IMPROVE ONE’S CHANCES OF WINNING 1.  SPONSOR:  Freeman Decorating Services, Inc., dba Freeman, 1600 Viceroy, Suite 100, Dallas, TX 75235-2306, is solely responsible for all aspects of this sweepstakes (“Sweepstakes”).   2.  ELIGIBILITY:  To be [...]

The Northwest, where I grew up, is an easy place to live for resourceful people. You can basically live off the land. Being Russian immigrants, my parents took advantage of that. Their obsession during my childhood was fishing. Fishing bored me, so I came up with my own version of what is now known as [...]

  As the events industry continues to evolve, the need for professional training and development remains an important priority for both established and emerging event pros. Freeman has long been committed to professional education and networking through its support many of the industries associations and events.   We recently caught up with Charlotte Pearson, a [...]

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The event marketing industry is undergoing it’s own brand evolution. We are now increasingly one industry with face-to-face and digital experiences converging into on event marketing experience.   Branding is the sum of all points of contact your audience has with your event. It’s the wait, or lack of a wait in the registration line. [...]

The Market has changed. Everything has changed.   For starters, we are seeing a fundamental shift in human behavior. This is primarily being driven by the Internet, and more specifically, Web 2.0 technologies. These technology innovations, coupled with a generational shift are redefining how we engage—especially in groups. The ability to organize a group is simple [...]