freeman_balancing-act-measurement

The Balancing Act of Event Measurement

Published by on September 27, 2016 9:12 am
Bookmark and Share

Why a data and measurement framework leads to big-picture insights

From seasoned event organizers to novice marketers, everyone measures event ROI differently. Organizers and meeting planners are often looking to better understand the big picture and are searching for ways to prove ROI while improving their programs.

But each organization has unique goals and objectives. And an event measurement strategy should be as unique as the event itself.

There are, however, certain universal aspects that should be part of every trade show or event measurement plan to ensure a healthy, vibrant, successful program year after year. Instead of looking at metrics individually, event professionals who take a holistic view of their events will uncover deep insights into the health and performance of their program.

It’s a balancing act, but it’s easily achievable with the right framework in place.

Start by examining your event as an ecosystem. Understand that there is a complex network of interactions among your stakeholders, all interdependent on each other for creating and delivering value. Get to know your stakeholders and their relationships both with you as well as with each other. Then examine your event data holistically, measuring against past performance and against industry benchmarks.

Once you do that, you can begin to uncover big-picture trends, as well as how your program performs against the competition. With those insights in hand, you now have the tools you need to deliver more value to your stakeholders. You will also have a clear-cut guide for improving your event.

Download our insights paper to learn more about the value of event measurement, including a simple, three-step measurement framework you can use today to start measuring — and improving — your events.

Share and Enjoy

Leave your thoughts
freeman_charlie-anderson-mattel

Catching Up With Mattel’s Charlie Anderson: Experiential Marketing in an Evolving Industry

Published by on September 19, 2016 10:56 am
Bookmark and Share

A look into staying ahead of the game from the toy expert As director of worldwide trade show services at Mattel, one of the iconic names in the toy industry, Charlie Anderson constantly meets people who have a Mattel story to share, whether it is an association with Barbie, Hot[...] Read More

Leave your thoughts
freeman_taking-it-personally

Taking it personally to make it personalSM

Published by on September 15, 2016 6:21 am
Bookmark and Share

How many times have you heard this: “Don’t take it personally!” This directive usually accompanies a statement that is offensive to our colleagues, our alma mater, or some other group we identify with, such as: “Don’t take it personally, but everyone I’ve met from your law firm is an entitled[...] Read More

Leave your thoughts
2016 Freeman Leadership Conference

The value of brand experience in action at the Freeman Leadership Conference

Published by on September 12, 2016 2:09 pm
Bookmark and Share

How a clear strategy and creative content generated inspiration and excitement for Freeman leaders A brand experience for people who design brand experiences (how meta!), Freeman delivered a best practice-filled conference that educated and inspired its global leadership team. We created a fully immersive, educational, and inspiring experience that connected the team to[...] Read More

Leave your thoughts
freeman_ifa

Five Takeaways from IFA Berlin

Published by on September 8, 2016 11:42 am
Bookmark and Share

The key topics from a must-attend event for big-name electronics brands WRITTEN BY DAN HALL This year’s Internationale Funkausstellung Berlin (IFA) event in Berlin proved it was once again a great place for top consumer electronics and home appliance brands to launch their latest products to the European market. The[...] Read More

Leave your thoughts
Freeman_Davis Lee Marketo

Marketo: Building Connections One Marketer at a Time

Published by on September 6, 2016 12:43 pm
Bookmark and Share

Davis Lee of Marketo shares his point of view on the importance of events and experiences At Marketing Nation Summit, Davis Lee, senior creative director at Marketo, talks about relationship building at Marketing Nation Summit—and the color purple. Q: What is Marketo, and who are your customers? DL: We are[...] Read More

Leave your thoughts
September_01

When Mr. Hyde shows up uninvited…

Published by on September 1, 2016 10:42 am
Bookmark and Share

Office meetings provide a great opportunity to study human behavior. I am always amazed at how the personas of people I work with and enjoy can suddenly change based on the group dynamic. One behavior I’ve come to recognize is the Dr. Jekyll-and-Mr. Hyde effect that happens when a generally[...] Read More

Leave your thoughts
New ideas for future success

Brainstorming 101: How to Be a Better Participant

Published by on August 29, 2016 11:22 am
Bookmark and Share

Get your creative juices flowing with an effective brainstorming session A big group brainstorm can be an incredibly insightful experience. It’s an important process at Freeman — we love to bring together diverse perspectives, as that is when the magic happens. Admitted, for some, a big group brainstorm can be a[...] Read More

Leave your thoughts
Audience with hands in the air at a music festival

Six Things to Know When Targeting Young Millennials

Published by on August 26, 2016 9:30 am
Bookmark and Share

Experience-hungry 18- to 25-year-olds seek out brands with personality This post originally appeared on freeman-emea.com Olivia Hardy is lending her talents to the London-based FreemanXP EMEA team over the summer, working alongside Niru Desai, vice President of strategy, as an associate strategist across a range of exciting pitches and projects.[...] Read More

Leave your thoughts
august25

Desperate people in desperate situations do desperate things

Published by on August 25, 2016 9:16 am
Bookmark and Share

The headlines are filled with the actions of desperate people. Millions of refugees risk everything to crowd onto unseaworthy boats for a 50/50 chance of making it to Europe. Why? Because the odds are even worse if they stay home. Most parents can relate to this feeling; is there anything[...] Read More

Leave your thoughts
Freeman_Top 10 Tips Exhibitor

How to Get the Most out of Your Exhibition Experience in EMEA: 10 Top Tips

Published by on August 25, 2016 6:30 am
Bookmark and Share

Advice for exhibitors keen to maximise live events This post originally appeared on freeman-emea.com. More and more, brands are turning to exhibitions and events to connect with their existing clients, and build relationships with new ones, as they come to realise the power of face-to-face marketing. While experience marketing is[...] Read More

Leave your thoughts
OFBD

Leadership by Design

Published by on August 18, 2016 1:51 pm
Bookmark and Share

Almost everyone who knows me — my friends and family, work colleagues, favorite clients, even blog followers — has picked up on the exciting transformation going on at Freeman. Our commitment to being a design-driven company, under the inspired direction of Freeman’s Chief Design Officer Bruce Mau, has led to[...] Read More

Leave your thoughts Tags: , , ,
BDC Venue

How Technology is Raising the Profile of Exhibitions

Published by on August 17, 2016 10:51 am
Bookmark and Share

Talking event success from a venue perspective Dominic Jones, Chief Executive at the Business Design Centre Group Ltd (BDC) in London, took some time out of his busy schedule to chat about why exhibitions have never been so important, what event success looks like, and how the venue values its[...] Read More

Leave your thoughts
Two creatives talking in the office

Why Our Industry Needs Networking and Mentoring Events

Published by on August 15, 2016 12:37 pm
Bookmark and Share

Advice for budding mentors and mentees I was recently selected as a mentor at Network Under the Stars, a UK-based charitable industry event that celebrates women in events through a night of networking activities. New this year was a mentoring element, which was designed to help equip the next generation[...] Read More

Leave your thoughts
august11

Focus on outcomes, not inputs.

Published by on August 11, 2016 9:11 am
Bookmark and Share

Don’t be a helicopter boss. Whether you are managing hundreds of people or leading a small task force, you’ve been hired for that job based on what you know, not what you do. If everyone on your team shares the same vision of where you’re going (this is your job),[...] Read More

Leave your thoughts
Young plant growing from old stump

Three Ways to Engage Vendors for Sustainability Success at Your Next Event

Published by on August 10, 2016 11:42 am
Bookmark and Share

Sustainability is a hot topic when it comes to events. Everyone’s looking for ways to make a bigger impact at a show while making less of an impact on the earth. Both long-term green goals and short-term small wins along the way are key for show organizers who want to[...] Read More

Leave your thoughts
Shoppping Street in Shanghai, China

A Snapshot of the Events Landscape in China

Published by on August 4, 2016 10:29 am
Bookmark and Share

Audiences expect the latest and greatest at events—in China and around the world WRITTEN BY MAYLIS PIGOT I’ve spent the last 10 years working within the events industry in the APAC region, originally in Seoul, South Korea, followed by Beijing, China, and most recently the city of Shanghai, China, where I’ve been[...] Read More

Leave your thoughts
Its me

It’s not about you….

Published by on August 3, 2016 10:06 am
Bookmark and Share

Sometimes the strategies we use in dating apply directly to our business relationships—other times, not so much. In personal relationships, it makes sense to seek people with similar interests. In business, how you feel about someone is irrelevant… because it’s not about you. Consider this dating trope: “He/She is not[...] Read More

Leave your thoughts
Freeman_Elizabeth Max Toy Industry Foundation

Charitable Giving Can Add Big Smiles to Your Event

Published by on August 2, 2016 1:28 pm
Bookmark and Share

Elizabeth Max of the Toy Industry Foundation on Why Her Industry’s Biggest Event Is the Perfect Match for Charitable Contributions The Toy Industry Foundation, the official charity of the Toy Industry Association, collects millions of toys and grants funds to children’s charities around the globe. The Toy Bank is its[...] Read More

Leave your thoughts
People Project

When people project their own behavior onto others…

Published by on July 27, 2016 7:30 pm
Bookmark and Share

People who are passionate about their work sometimes lose their tempers. It happens. When it does, we need to cut each other some slack. But have you ever found yourself in the line of fire with someone and you can’t figure out why they are so angry? Or what they[...] Read More

Leave your thoughts Tags: , ,