ExhibitionsMeanBiz

Sharing the Impact of Experiences on Capitol Hill and Around the Globe

Published by on June 22, 2015 6:33 am
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At Freeman, we believe that Experiences are the new currency and nowhere better to engage than at events and exhibitions. We are proud to support Exhibitions Mean Business (EMB) and Meetings Mean Business (MMB) increasing awareness of the benefits of the F2F industry and highlighting the significant impact our industry has on the economy. Events continue to grow within the overall marketing mix because they truly build the key relationships that drive economic value.

As part of Exhibitions Day on June 9th, I joined 100 colleagues on Capitol Hill where we collectively participated in 100 meetings with members of congress and their staffs. It was a great opportunity to engage lawmakers and stress the value our industry commands when it comes to generating revenue for local business, increasing employment opportunities and driving business connections that lead to sales. We also talked about how critical events are in terms of education and training and how this is the marketplace that inspires innovation for all industries.

Senator Heller

Topics we covered included the JOLT Act (H.R. 1401) and Open Skies agreements. Voting for the Jolt Act will make a difference in allowing more international growth of attendees and exhibitors while preserving international travel safety measures. The Open Skies agreements promote fair competition between air carriers, protects customers from unfair pricing and encourages international attendance.  We asked representatives in Congress to follow the existing Open Skies process and allow the appropriate agencies to review any disputes raised by U.S. legacy carriers and not freeze the current opportunities for international visitors.

On a positive note, a day after the meetings, I received a message from Jeremy B. Harrell, Legislative Assistant and Nevada Policy Advisor, whom we met along with Senator Dean Heller (D-NV). Harrell reported that U.S. Senators Heller and Harry Reid (D-NV) sent a letter to Secretary of Transportation Anthony Foxx and Secretary of State John Kerry underscoring the importance of international travel and tourism to Nevada and the country, and to ensure any executive branch action does not undermine U.S. Open Skies policies.

Our Exhibitions Day efforts also reached far beyond the nation’s capital, as more than 350 social media influencers posted about the event from U.S. and 18 countries, reaching nearly four million people across the globe. And at Freeman we realized we had the capacity to help drive engagement for this campaign through our employees. It was a great way to illuminate the valuable role each of us play in the industry and in our customer’s success. Everyone had fun and appreciated having a voice in the campaign with more than 330 pictures posted to our Employee Facebook page generating more than 14,475 impressions.

For more about EMB, check out Why Everyone Should Celebrate A Thriving Exhibitions Industry100 Advocates, 99 Meetings: A Look at Exhibitions Day 2015 and Exhibition Advocates Share Stats, Concerns on Capitol Hill.

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Published by on June 11, 2015 8:12 am
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Today’s brands must engage and inspire to accelerate business results. Earlier this week, the Exhibitions Mean Business campaign took to Capitol Hill for Exhibitions Day to help lawmakers understand why a thriving exhibitions and events industry is good for everyone. Last month, researchers at Ad Age noted in a recent[...] Read More

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ExhibitionsMeanBiz

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Published by on June 8, 2015 9:36 am
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Published by on May 12, 2015 9:55 am
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Published by on May 12, 2015 9:52 am
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Published by on May 7, 2015 1:30 pm
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Published by on May 6, 2015 8:47 am
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Thinking Thursdays Brought to you by FREEMAN

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Published by on April 30, 2015 3:49 pm
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Published by on April 6, 2015 7:00 am
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Published by on March 11, 2015 6:23 am
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Published by on March 4, 2015 7:34 am
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Published by on February 24, 2015 8:00 am
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Published by on February 19, 2015 8:00 am
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Customers often ask us about new learning formats to consider beyond the traditional classroom set-up. It’s a fact that audiences today are expecting to learn in new ways, and there are many new formats and exciting technologies to consider. Before trying a new format, we recommend that event organizers think[...] Read More

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Published by on February 10, 2015 2:24 pm
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Published by on February 6, 2015 8:20 am
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Published by on February 4, 2015 12:33 pm
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Published by on February 2, 2015 8:16 am
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When educational content curators and space designers collaborate, the results can significantly elevate the attendee experience. During the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, the Learning Lounge powered by Freeman showcased new educational and networking formats. Event organizers can adapt many ideas from the[...] Read More

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CES 2015: (Cool New) Technology Coming Soon to an Event Near You

Published by on January 29, 2015 7:00 am
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Published by on December 16, 2014 11:37 am
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