Introducing the Freeman Design Leadership Council

Published by on October 20, 2016 6:54 am
Bookmark and Share

(A Note to Readers: As promised, the amazing Bruce Mau, Freeman Chief Design Officer and tonight’s recipient of the prestigious Cooper Hewitt, Smithsonian Design Museum 2016 National Design Award for Design Mind, is back with me to talk about the big announcement he made last night.)

Bob:  Yesterday, speaking to members of the press, customers and other special guests, we announced that Bruce has reached out to a network of big-brain innovators, representing diverse areas of expertise, and is forming a Design Leadership Council.

This is great news for everyone in the extended Freeman family — including all of our employees, customers, and valued partners — because it will accelerate our efforts to create a culture of design thinking and innovation. Beyond that, it lets us do our best work, through which we help drive economic growth and prosperity… and we elevate the human experience. In this way, we are re-defining the brand experience category.

Bruce:  Buckminster Fuller once described the new designer as being “part artist, mechanic inventor, objective economist and evolutionary strategist.” We’d all like to hire that guy, but the truth is, no one person can deliver it all. In this 21st Century digital renaissance, the opportunities and challenges are too complex and too diverse. Sustainable solutions require knowledge that is extremely rich and esoteric — requiring deep mastery of many subjects. So, we knew we had to assemble a renaissance team, replicating the sixteenth century genius at the scale of the group, drawing such diverse talents as engineering, invention, design, communication, systems thinking, and storytelling into a collaborative process that will inform thinking throughout the enterprise.

Bob: This approach is aptly summed up in Bruce’s design principle, “new wicked problems demand new wicked teams.” It’s what drives the collaborative process we’re learning to use every day at Freeman. And it inspired the creation of the Freeman Design Leadership Council that we announced last night. We are beyond excited about the caliber of people who have joined us. Council members represent diverse, essential aspects of design innovation. They are artists and scientists, military historians and philosophers, imagineers and data geeks, production designers and corporate culture experts, entrepreneurs and stewards of industry-defining brands. (Read about them in the press release here.)

Bruce: What I find personally encouraging is that each of these innovators — visionaries who are already busy working on their own passions — were all eager to join our design council. Why? Because they appreciate the opportunity to exchange ideas with other big thinkers, and because they, too, understand the value of diverse thinking. They will advise Freeman regarding interesting developments in their own areas of expertise, and in turn, benefit from the thinking of others. On a larger scale, they really value the brand experience channel; they see the opportunities that Freeman has to support brand experience on a global scale and effect massive change. These people want to be part of that.

Bob: And here’s where this council can really make a difference. Each council member has naturally cultivated relationships with other innovators who have deeper, more esoteric areas of expertise. The Design Leadership Council will in effect network these connections, as needed, to inform specific client opportunities and challenges. Collaboration with council members is as spontaneous and intense as the circumstances require. This adds incredible value to customers while responsibly managing cost.

Bruce: These are people who are in the habit of redefining boundaries. Who knows what could happen when we bring them together…

Bob: One thing is certain. As Freeman steps into its 90th Anniversary year, everything will be focused on the future — on finding new ways to support our customers. Anything is possible.

– Bruce and Bob

Share and Enjoy

Leave your thoughts

Diversity by design

Published by on October 19, 2016 6:58 am
Bookmark and Share

{A Note to Readers: Tomorrow evening our Chief Design Officer of Freeman – the amazing Bruce Mau – will be receiving the Cooper Hewitt, Smithsonian Design Museum 2016 National Design Award: Design Mind. I asked him to collaborate with me on this blog… and on a special announcement we’ll blog[...] Read More

Leave your thoughts Tags:

Checklist for Exhibitors: Measurement 101

Published by on October 18, 2016 10:58 am
Bookmark and Share

Seven steps to get started with measuring your trade show booth  Like the world’s great mysteries, unlocking the secret to why exhibiting at a trade show is such an important part of the marketing mix is no easy task. We know that there is tremendous value in brand experience. But most[...] Read More

Leave your thoughts

Fall Design Lessons

Published by on October 13, 2016 8:28 am
Bookmark and Share

Change is hard but it’s a necessary part of the work we do. As we head into fall, take your cues from Mother Nature on how to pull it off. One of the most challenging things about designing for change is that if often feels counter-intuitive. Unnatural, even. That’s because[...] Read More

Leave your thoughts
Conference Training Planning Learning Coaching Business Concept

Everything You Need to Make Your Event Presentation Pop

Published by on October 11, 2016 8:49 am
Bookmark and Share

Best practices you can apply today to better engage your audience You’ve been planning for weeks, maybe even months, to ensure your presentation is the best it can be. Outside of the excellent speech, content, and audience attention-grabbers, there are a number of subtle factors that are often unnoticed but[...] Read More

Leave your thoughts

Five Quotes from Marketing Leaders to Inspire Your Event Measurement Program

Published by on October 5, 2016 4:17 pm
Bookmark and Share

Improve your brand experience with tips from event measurement experts Kurt Marttila, Kelly Harvey, and Macaila Schlaff contributed to this article  We’re surrounded by data, but gathering the right information to truly understand our brand experiences and make informed decisions is more critical than ever.  Last month, Freeman hosted Thinking[...] Read More

Leave your thoughts

Unlock the Analytical Power of Your Event Technology

Published by on October 3, 2016 10:16 am
Bookmark and Share

Using digital integrations to power your event measurement program Event measurement is an important part of your overall strategy, but it may seem daunting for some. How do you know if you have the right tools or data to achieve the insight you’re looking for? You are probably already using[...] Read More

Leave your thoughts

Stop waiting for a response you’re never going to get

Published by on September 29, 2016 8:12 am
Bookmark and Share

Sometimes we have expectations of others that they can never live up to. Sometimes we want something from people that they just aren’t equipped to give us. The result is frustration, which is an absolute energy drain. This often happens with family members — parents, siblings, or children who just[...] Read More

Leave your thoughts

The Balancing Act of Event Measurement

Published by on September 27, 2016 9:12 am
Bookmark and Share

Why a data and measurement framework leads to big-picture insights From seasoned event organizers to novice marketers, everyone measures event ROI differently. Organizers and meeting planners are often looking to better understand the big picture and are searching for ways to prove ROI while improving their programs. But each organization[...] Read More

Leave your thoughts

Catching Up With Mattel’s Charlie Anderson: Experiential Marketing in an Evolving Industry

Published by on September 19, 2016 10:56 am
Bookmark and Share

A look into staying ahead of the game from the toy expert As director of worldwide trade show services at Mattel, one of the iconic names in the toy industry, Charlie Anderson constantly meets people who have a Mattel story to share, whether it is an association with Barbie, Hot[...] Read More

Leave your thoughts

Taking it personally to make it personalSM

Published by on September 15, 2016 6:21 am
Bookmark and Share

How many times have you heard this: “Don’t take it personally!” This directive usually accompanies a statement that is offensive to our colleagues, our alma mater, or some other group we identify with, such as: “Don’t take it personally, but everyone I’ve met from your law firm is an entitled[...] Read More

Leave your thoughts
2016 Freeman Leadership Conference

The value of brand experience in action at the Freeman Leadership Conference

Published by on September 12, 2016 2:09 pm
Bookmark and Share

How a clear strategy and creative content generated inspiration and excitement for Freeman leaders A brand experience for people who design brand experiences (how meta!), Freeman delivered a best practice-filled conference that educated and inspired its global leadership team. We created a fully immersive, educational, and inspiring experience that connected the team to[...] Read More

Leave your thoughts

Five Takeaways from IFA Berlin

Published by on September 8, 2016 11:42 am
Bookmark and Share

The key topics from a must-attend event for big-name electronics brands WRITTEN BY DAN HALL This year’s Internationale Funkausstellung Berlin (IFA) event in Berlin proved it was once again a great place for top consumer electronics and home appliance brands to launch their latest products to the European market. The[...] Read More

Leave your thoughts
Freeman_Davis Lee Marketo

Marketo: Building Connections One Marketer at a Time

Published by on September 6, 2016 12:43 pm
Bookmark and Share

Davis Lee of Marketo shares his point of view on the importance of events and experiences At Marketing Nation Summit, Davis Lee, senior creative director at Marketo, talks about relationship building at Marketing Nation Summit—and the color purple. Q: What is Marketo, and who are your customers? DL: We are[...] Read More

Leave your thoughts

When Mr. Hyde shows up uninvited…

Published by on September 1, 2016 10:42 am
Bookmark and Share

Office meetings provide a great opportunity to study human behavior. I am always amazed at how the personas of people I work with and enjoy can suddenly change based on the group dynamic. One behavior I’ve come to recognize is the Dr. Jekyll-and-Mr. Hyde effect that happens when a generally[...] Read More

Leave your thoughts
New ideas for future success

Brainstorming 101: How to Be a Better Participant

Published by on August 29, 2016 11:22 am
Bookmark and Share

Get your creative juices flowing with an effective brainstorming session A big group brainstorm can be an incredibly insightful experience. It’s an important process at Freeman — we love to bring together diverse perspectives, as that is when the magic happens. Admitted, for some, a big group brainstorm can be a[...] Read More

Leave your thoughts
Audience with hands in the air at a music festival

Six Things to Know When Targeting Young Millennials

Published by on August 26, 2016 9:30 am
Bookmark and Share

Experience-hungry 18- to 25-year-olds seek out brands with personality This post originally appeared on freeman-emea.com Olivia Hardy is lending her talents to the London-based FreemanXP EMEA team over the summer, working alongside Niru Desai, vice President of strategy, as an associate strategist across a range of exciting pitches and projects.[...] Read More

Leave your thoughts

Desperate people in desperate situations do desperate things

Published by on August 25, 2016 9:16 am
Bookmark and Share

The headlines are filled with the actions of desperate people. Millions of refugees risk everything to crowd onto unseaworthy boats for a 50/50 chance of making it to Europe. Why? Because the odds are even worse if they stay home. Most parents can relate to this feeling; is there anything[...] Read More

Leave your thoughts
Freeman_Top 10 Tips Exhibitor

How to Get the Most out of Your Exhibition Experience in EMEA: 10 Top Tips

Published by on August 25, 2016 6:30 am
Bookmark and Share

Advice for exhibitors keen to maximise live events This post originally appeared on freeman-emea.com. More and more, brands are turning to exhibitions and events to connect with their existing clients, and build relationships with new ones, as they come to realise the power of face-to-face marketing. While experience marketing is[...] Read More

Leave your thoughts

Leadership by Design

Published by on August 18, 2016 1:51 pm
Bookmark and Share

Almost everyone who knows me — my friends and family, work colleagues, favorite clients, even blog followers — has picked up on the exciting transformation going on at Freeman. Our commitment to being a design-driven company, under the inspired direction of Freeman’s Chief Design Officer Bruce Mau, has led to[...] Read More

Leave your thoughts Tags: , , ,