The Power of Freeman’s Custom PlanTour® Solution

Published by on May 12, 2015 9:55 am
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Freeman worked in partnership with our long-term client, National Retail Federation (NRF), and the Jacob K. Javits Center in New York City to develop a Custom PlanTour site for the 2015 NRF event.

The Custom PlanTour solution that Freeman designed for NRF improved the process of virtually touring the Javits Center, which helped show managers during the planning process by eliminating repeat site visits.

Freeman's Custom PlanTourThe Custom PlanTour solution also changed how NRF executes its sponsorship program. “Well, in the past, it was a list of opportunities. ‘We have Banner 1, Banner 2, Banner 3. It’s this size,’” explained Mark Bogdansky, VP of Exhibit Operations for NRF. “Now, with the way that PlanTour is set up, we can show them — especially with the 360 model, looking around, the flyover…and it’s really enhanced the opportunity for exhibitors to see what they’re going to get. And the more they can see what they’re going to get, the more they’re going to want to spend. And that’s really been a huge help for us.”

In this four-minute video filmed on-site at NRF’s “Retail’s Big Show 2015,” Freeman’s Mike Pietraszek, NRF’s Mark Bogdansky, and the Javits Center’s Alan Steel share how Freeman’s Custom PlanTour solution delivered tremendous value to the way both the organization and the facility put on events.

For more information on how your organization may benefit from a Custom PlanTour solution, please send an email to plantour@freemanco.com or contact your Freeman account representative. To learn more about Custom PlanTour, click here.

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Reduce Your Event’s Eco-Footprint with Three Simple Steps

Published by on May 12, 2015 9:52 am
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There’s been a buzz surrounding “green meetings” for years. Yet many meeting professionals are overwhelmed at the thought of reinventing their events so that they’re environmentally friendly while remaining economically viable. Here are three easy steps show organizers can start with to help reduce their eco-footprint and move toward waste[...] Read More

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AdAge Global Agency Growth

Industry Trends: What Ad Age’s Annual Rankings Mean For Experience Marketers

Published by on May 7, 2015 1:30 pm
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Hint: Big Growth in Events, Digital and Industry Marketing Bradley Johnson’s annual industry benchmark, the Ad Age ranking of top global agencies is out and, as always, the report provides both an illuminating review and a look forward for marketers of all disciplines. The study unveils some of the dramatic changes[...] Read More

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iNC

Inc: The Key to Energy is the Human Connection

Published by on May 6, 2015 8:47 am
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Face-to-face connections drive business, engagement, art. “We are social animals.” “We need to connect face-to-face.” “It is a basic human need which provides us with energy and the ability to be productive.” These are all quotes from an Inc video article by Kory Kogon, author of The 5 Choices. In[...] Read More

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Thinking Thursdays Brought to you by FREEMAN

Freeman is Proud to Bring Thinking Thursdays to Chicago & DC!

Published by on April 30, 2015 3:49 pm
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Freeman's Thinking Thursday events are an ongoing educational series designed to bring industry thought leaders and creative minds together to discuss current trends in the marketplace. We invite top leaders from our industry to present information on various topics including, but not limited to, new technology, industry news & best practices, innovative meeting solutions, & more. Registration is complimentary - but seating is limited. So please make sure to mark your calendars and register for upcoming programs in your city today!

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GenZ

Getting the Edge on Gen Z

Published by on April 6, 2015 7:00 am
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Say hello to your next consumer, attendee, or employee Hold on to your hats – just when you got to know Millennials, the next generation of consumers is already coming into its buying power. Generation Z, born roughly between 1994 and 2000, is a sizable group: 44 million strong and[...] Read More

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Behind the Scenes at ExhibitorLive with Freeman

Published by on March 11, 2015 6:23 am
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Freeman is well known for helping our clients design and build their own exhibit programs, as well as manage all the logistics of some of the most complex events in the world. So, it’s no surprise that when it comes to our own exhibit program, we engage a proven protocol.[...] Read More

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CES 2015 Part 2: (Cool New) Technology Coming Soon to an Event Near You

Published by on March 4, 2015 7:34 am
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Welcome back for another riveting installment of Richard’s romp through the 2015 Consumer Electronics Show (CES)!! A few weeks ago, I shared a bit of new technology and the potential application of it in the trade show and events industry. Or just for the heck of it, if it was[...] Read More

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New Research: Viral Impact of Events Study

Published by on February 24, 2015 8:00 am
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Recently, FreemanXP and the Event Marketing Institute conducted a groundbreaking study of leading companies to determine the importance of extending event content through social channels. The Viral Impact of Events study asked leading brand marketers to provide opinions on the significance and the effectiveness of extending event content through social media channels. The study confirmed that a focused[...] Read More

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Do You Know Your Attendee Personas?

Published by on February 19, 2015 8:00 am
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Customers often ask us about new learning formats to consider beyond the traditional classroom set-up. It’s a fact that audiences today are expecting to learn in new ways, and there are many new formats and exciting technologies to consider. Before trying a new format, we recommend that event organizers think[...] Read More

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Freeman in 3D!

Published by on February 10, 2015 2:24 pm
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Ever enter a sales presentation wanting ‘that edge’? How about the ability to create a production prototype within hours? Before 2D or 3D computer renderings, presentation models allowed customers to see and feel the space. Imagine having the technology to produce a 3D model, but at a much lower cost.[...] Read More

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PCMA Convening Leaders and Second Screen Technology: A Win-Win for Presenters and Attendees Alike

Published by on February 6, 2015 8:20 am
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Event technology is a very empowering tool for creating more interesting and interactive experiences. At the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, technology was one of the most popular topics. Event professionals had a chance to experience new technology and how devices, platforms and[...] Read More

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Behind the Scenes at PCMA Convening Leaders 2015!

Published by on February 4, 2015 12:33 pm
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Take a behind the scenes look at the event technology from PCMA’s annual Convening Leaders conference, one of the largest gatherings of events and meetings professionals in the industry. Jim Russell, SVP of Sales for Freeman Audio Visual, shares insights on the opening session blended screens and projection mapping, the[...] Read More

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Five Tips to Create a New Attendee Journey

Published by on February 2, 2015 8:16 am
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When educational content curators and space designers collaborate, the results can significantly elevate the attendee experience. During the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, the Learning Lounge powered by Freeman showcased new educational and networking formats. Event organizers can adapt many ideas from the[...] Read More

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CES 2015: (Cool New) Technology Coming Soon to an Event Near You

Published by on January 29, 2015 7:00 am
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Ahh, the time has come to make that annual pilgrimage to that technological mecca known as the International Consumer Electronics Show (CES)! CES is the world’s largest trade show for consumer technology and the largest annual trade show in the United States. 2015 was the largest in its history, with[...] Read More

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Freeman Executives Recognized with IAEE Awards

Published by on December 16, 2014 11:37 am
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Freeman is excited to announce that Johanne Bélanger, president of Freeman Audio Visual Canada; and Jennifer Paine Pekowski, CEM, business development director at Freeman; have received the IAEE 2014 Outstanding Achievement in Industry Leadership and Young Professional of the Year awards, respectively. The IAEE Awards program recognizes professionals who have[...] Read More

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Insights and Trends Impacting Face-to-Face Events and Exhibitions

Published by on December 9, 2014 7:00 am
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The rapid pace of change in technology and consumer marketing has created a new dynamic for the events industry, where audiences now arrive at events with higher expectations for engagement, interaction, and personal gain. Three categories of major disruptive change—social dynamics, technology and learning models—are impacting event engagement. How can[...] Read More

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The App Takes Over…Mobile and Technology Trends in the Events Industry

Published by on November 18, 2014 7:30 am
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A colleague of mine, Richard Reid, likes to pose the question “How many events do you think are mobile enabled?” Often times people respond with “15 percent,” “50 percent,” or even “80 percent.” As it turns out, the question is a trick…it’s actually 100 percent. Keep in mind the question[...] Read More

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Giving Back…

Published by on November 4, 2014 7:39 am
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I was thinking back over my recent travels and realized how impressed I was with not only the quality of the meetings I attended in October (Dreamforce and IMEX America) but at the giving nature of the organizations and attendees. Dreamforce created a “One Million Meals” initiative (#DFGIVES) that asked[...] Read More

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