on June 22, 2015 6:33 am
At Freeman, we believe that Experiences are the new currency and nowhere better to engage than at events and exhibitions. We are proud to support Exhibitions Mean Business (EMB) and Meetings Mean Business (MMB) increasing awareness of the benefits of the F2F industry and highlighting the significant impact our industry has on the economy. Events continue to grow within the overall marketing mix because they truly build the key relationships that drive economic value.
As part of Exhibitions Day on June 9th, I joined 100 colleagues on Capitol Hill where we collectively participated in 100 meetings with members of congress and their staffs. It was a great opportunity to engage lawmakers and stress the value our industry commands when it comes to generating revenue for local business, increasing employment opportunities and driving business connections that lead to sales. We also talked about how critical events are in terms of education and training and how this is the marketplace that inspires innovation for all industries.
Topics we covered included the JOLT Act (H.R. 1401) and Open Skies agreements. Voting for the Jolt Act will make a difference in allowing more international growth of attendees and exhibitors while preserving international travel safety measures. The Open Skies agreements promote fair competition between air carriers, protects customers from unfair pricing and encourages international attendance. We asked representatives in Congress to follow the existing Open Skies process and allow the appropriate agencies to review any disputes raised by U.S. legacy carriers and not freeze the current opportunities for international visitors.
On a positive note, a day after the meetings, I received a message from Jeremy B. Harrell, Legislative Assistant and Nevada Policy Advisor, whom we met along with Senator Dean Heller (D-NV). Harrell reported that U.S. Senators Heller and Harry Reid (D-NV) sent a letter to Secretary of Transportation Anthony Foxx and Secretary of State John Kerry underscoring the importance of international travel and tourism to Nevada and the country, and to ensure any executive branch action does not undermine U.S. Open Skies policies.
Our Exhibitions Day efforts also reached far beyond the nation’s capital, as more than 350 social media influencers posted about the event from U.S. and 18 countries, reaching nearly four million people across the globe. And at Freeman we realized we had the capacity to help drive engagement for this campaign through our employees. It was a great way to illuminate the valuable role each of us play in the industry and in our customer’s success. Everyone had fun and appreciated having a voice in the campaign with more than 330 pictures posted to our Employee Facebook page generating more than 14,475 impressions.
For more about EMB, check out Why Everyone Should Celebrate A Thriving Exhibitions Industry, 100 Advocates, 99 Meetings: A Look at Exhibitions Day 2015 and Exhibition Advocates Share Stats, Concerns on Capitol Hill.
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on June 11, 2015 8:12 am
Today’s brands must engage and inspire to accelerate business results. Earlier this week, the Exhibitions Mean Business campaign took to Capitol Hill for Exhibitions Day to help lawmakers understand why a thriving exhibitions and events industry is good for everyone. Last month, researchers at Ad Age noted in a recent[...] Read More
on June 8, 2015 9:36 am
Investing in experiences grows businesses and communities There is an important behavioral shift underway, one that has huge implications for businesses, organizations and local communities. That change? The growing preference of experience. While digital marketing continues to grow, in parallel, there is an increased desire for experiences, seen across the[...] Read More
on May 12, 2015 9:55 am
Freeman worked in partnership with our long-term client, National Retail Federation (NRF), and the Jacob K. Javits Center in New York City to develop a Custom PlanTour site for the 2015 NRF event. The Custom PlanTour solution that Freeman designed for NRF improved the process of virtually touring the Javits[...] Read More
on May 12, 2015 9:52 am
There’s been a buzz surrounding “green meetings” for years. Yet many meeting professionals are overwhelmed at the thought of reinventing their events so that they’re environmentally friendly while remaining economically viable. Here are three easy steps show organizers can start with to help reduce their eco-footprint and move toward waste[...] Read More
on May 7, 2015 1:30 pm
Hint: Big Growth in Events, Digital and Industry Marketing Bradley Johnson’s annual industry benchmark, the Ad Age ranking of top global agencies is out and, as always, the report provides both an illuminating review and a look forward for marketers of all disciplines. The study unveils some of the dramatic changes[...] Read More
on May 6, 2015 8:47 am
Face-to-face connections drive business, engagement, art. “We are social animals.” “We need to connect face-to-face.” “It is a basic human need which provides us with energy and the ability to be productive.” These are all quotes from an Inc video article by Kory Kogon, author of The 5 Choices. In[...] Read More
on April 30, 2015 3:49 pm
Freeman's Thinking Thursday events are an ongoing educational series designed to bring industry thought leaders and creative minds together to discuss current trends in the marketplace. We invite top leaders from our industry to present information on various topics including, but not limited to, new technology, industry news & best practices, innovative meeting solutions, & more.
Registration is complimentary - but seating is limited. So please make sure to mark your calendars and register for upcoming programs in your city today!
on April 30, 2015 3:45 pm
Engage Audiences With These 10 Technology Trends!
on April 6, 2015 7:00 am
Say hello to your next consumer, attendee, or employee Hold on to your hats – just when you got to know Millennials, the next generation of consumers is already coming into its buying power. Generation Z, born roughly between 1994 and 2000, is a sizable group: 44 million strong and[...] Read More
on March 11, 2015 6:23 am
Freeman is well known for helping our clients design and build their own exhibit programs, as well as manage all the logistics of some of the most complex events in the world. So, it’s no surprise that when it comes to our own exhibit program, we engage a proven protocol.[...] Read More
on March 4, 2015 7:34 am
Welcome back for another riveting installment of Richard’s romp through the 2015 Consumer Electronics Show (CES)!! A few weeks ago, I shared a bit of new technology and the potential application of it in the trade show and events industry. Or just for the heck of it, if it was[...] Read More
on February 24, 2015 8:00 am
Recently, FreemanXP and the Event Marketing Institute conducted a groundbreaking study of leading companies to determine the importance of extending event content through social channels. The Viral Impact of Events study asked leading brand marketers to provide opinions on the significance and the effectiveness of extending event content through social media channels. The study confirmed that a focused[...] Read More
on February 19, 2015 8:00 am
Customers often ask us about new learning formats to consider beyond the traditional classroom set-up. It’s a fact that audiences today are expecting to learn in new ways, and there are many new formats and exciting technologies to consider. Before trying a new format, we recommend that event organizers think[...] Read More
on February 10, 2015 2:24 pm
Ever enter a sales presentation wanting ‘that edge’? How about the ability to create a production prototype within hours? Before 2D or 3D computer renderings, presentation models allowed customers to see and feel the space. Imagine having the technology to produce a 3D model, but at a much lower cost.[...] Read More
on February 6, 2015 8:20 am
Event technology is a very empowering tool for creating more interesting and interactive experiences. At the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, technology was one of the most popular topics. Event professionals had a chance to experience new technology and how devices, platforms and[...] Read More
on February 4, 2015 12:33 pm
Take a behind the scenes look at the event technology from PCMA’s annual Convening Leaders conference, one of the largest gatherings of events and meetings professionals in the industry. Jim Russell, SVP of Sales for Freeman Audio Visual, shares insights on the opening session blended screens and projection mapping, the[...] Read More
on February 2, 2015 8:16 am
When educational content curators and space designers collaborate, the results can significantly elevate the attendee experience. During the Professional Convention Management Association’s (PCMA) annual Convening Leaders conference earlier this month, the Learning Lounge powered by Freeman showcased new educational and networking formats. Event organizers can adapt many ideas from the[...] Read More
on January 29, 2015 7:00 am
Ahh, the time has come to make that annual pilgrimage to that technological mecca known as the International Consumer Electronics Show (CES)! CES is the world’s largest trade show for consumer technology and the largest annual trade show in the United States. 2015 was the largest in its history, with[...] Read More
on December 16, 2014 11:37 am
Freeman is excited to announce that Johanne Bélanger, president of Freeman Audio Visual Canada; and Jennifer Paine Pekowski, CEM, business development director at Freeman; have received the IAEE 2014 Outstanding Achievement in Industry Leadership and Young Professional of the Year awards, respectively. The IAEE Awards program recognizes professionals who have[...] Read More