blog_09_Innovation

If you want to be seen as innovative – you have to innovate.

Published by on February 11, 2016 7:48 am
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Pretty much every company on the planet wants to be seen as innovative. But fewer want to do the hard work of actually being innovative. If only it were as easy as showing up with an Apple Watch strapped to our wrists. But real innovation involves work, risk, and, even worse, failure.

Innovation is the corporate equivalent of being physically fit. We all want to have a ripped body with 6-pack abs — we may even invest in a gym membership or a personal trainer. But when push comes to shove, there are too many practical things that get in the way of our goal.

True innovation requires thinking beyond conventional wisdom and embracing change. For example, at Freeman we occasionally get push-back from conference presenters when we offer second-screen technology. They are uncomfortable with the idea of inviting people to engage with their mobile devices while they are speaking. But the truth is, people are increasingly looking at their cellphones whether or not you give them permission. Second-screen technology simply leverages the audience’s preferred channel to invite interactivity and share relevant content in real time.

Successful organizations continue to invest in technology and resources that support innovation. But this is like the gym membership. Ultimately, we just have to exercise that part of our brain that lets us innovate. Ironically, one of the things that inhibit innovation is worrying what others will think. Fear of failure can paralyze the intellectual muscles we need to keep creatively limber. That’s why it’s important to stretch ourselves – to push beyond our comfort zones. True innovators don’t worry about being one of the cool kids – they just get on with it.

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Marketing Strategies from the Big Game: Brand Experience is the MVP

Published by on February 10, 2016 3:14 pm
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Why the experience is greater than the event itself   Last Sunday, the Bay Area cities hosted one of the biggest sports events on the planet, a football game that was attended by 75,000 people and viewed worldwide by over 114 million avid fans. Yet what made the game truly[...] Read More

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ExhibitorLive FXPTrendLab

EXHIBITOR LIVE: Why predict the future? Design the future.

Published by on February 9, 2016 11:06 am
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Trade shows, events, and brand experiences are changing – fast. How can you keep up? Freeman will be on the ground at Exhibitor Live, ready to help you navigate the changing landscape of our industry. Stop by our booth to experience the FXP TrendLab, where our experts will be on[...] Read More

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Everything not done by design happens

Everything not done by design happens by accident.

Published by on February 3, 2016 8:32 am
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This is a lesson learned from Bruce Mau. Everything we do in life involves a choice. We can act with intent, or we can just see what happens. Guess which works best. This doesn’t preclude experimentation or spontaneity. As Bruce says, “Process is more important than outcome.”  Another key Bruce-ism:[...] Read More

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Freeman flipped the general session room into multiple session spaces during PCMA Convening Leaders 2016

Utilize your meeting space efficiently and creatively to meet your event objectives

Published by on January 28, 2016 10:51 am
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The strategy behind PCMA’s Convening Leaders general session room flip General session image courtesy of PCMA/photographer Jacob Slaton. On days one and two of PCMA Convening Leaders, the hallways outside the general session room at the Vancouver Convention Centre were abuzz with anticipation as attendees waited for their upcoming education[...] Read More

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Freeman's second screen solution FXP | touch in use by an attendee during a session

Are smartphones killing your event?

Published by on January 27, 2016 10:42 am
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Don’t ban them—engage them. When it comes to the subject of mobile devices and disruption, everyone’s got a lot of opinions, often even emotional ones. There are officially more mobile devices on our planet than there are people—the real-time ticker from GSMA Intelligence shows the current number of worldwide mobile[...] Read More

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Engagement in Action: Looking Back at PCMA’s Convening Leaders 2016

Published by on January 20, 2016 3:57 pm
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This year’s PCMA Convening Leaders conference may be over, but we’re still buzzing about everything we saw, learned, and did in Vancouver last week. Coveted speakers, trendy event tech, engaging learning sessions, and some memorable Van City moments made this year’s conference one that will be hard to top…at least[...] Read More

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Freeman's insights on what happened at 2016's Consumer Electronics Show for event professionals.

Three Brand Experience Takeaways from Mega Event CES

Published by on January 15, 2016 7:00 am
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For many, mega event CES is the kickoff to the new year. As the calendar turns, our attention shifts to Las Vegas as we eagerly anticipate the latest and greatest in consumer technology. CES is the ultimate platform for all innovators big and small who want to take their business[...] Read More

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The Power of Three

The Power of Three

Published by on January 14, 2016 10:13 am
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The power of three is hardwired into our brains. From bedtime stories (The Three Bears, The Three Little Pigs, etc.) to literary trilogies (Sophocles, Trollope, Tolkien), three seems the right number. Even the stories of world religions and folk mythology use some sort of trinity – from the Three Magi[...] Read More

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Freeman talks about sustainability efforts at CES that boost recycling and support local Las Vegas charities.

Sustainable CES: giving back through going green

Published by on January 14, 2016 7:00 am
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Putting together an event as large as CES requires a lot of creativity, manpower, and materials to make the show floor something to behold. But for Freeman and CTA, the show doesn’t end once the exhibitors have wrapped up their booths. Our sustainability efforts ensure that we are reducing wastefulness[...] Read More

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Contagious Creativity at PCMA Convening Leaders

Published by on January 13, 2016 10:48 am
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What makes an event contagious? Day two of the PCMA Convening Leaders conference kicked off with that very question. Wharton School professor Jonah Berger tackles the question of what makes ideas more attractive in his New York Times bestselling book Contagious: Why Things Catch On, which he put in the[...] Read More

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Kicking off PCMA’s 2016 Convening Leaders

Published by on January 12, 2016 10:44 am
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On Sunday, event marketers from around the world descended on downtown Vancouver for a splashy start to the 2016 PCMA Convening Leaders. The awe-inspiring opening event let attendees create their own unique way to experience the city. Convening Leaders is all about “cultivating creative moments” this year, and the opening[...] Read More

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Freeman discusses the tech trends for eventprofs to watch out of CES 2016.

CES Technology Trends: Three Perfect Pairings for Event Marketers

Published by on January 11, 2016 12:03 pm
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A massive playground of the most innovative technology on the planet, CES is an experience brimming with consumer technology trends. Yes, the Internet of Things was big. Health and fitness tech was hot, hot, hot. 3-D printed selfies, mind-blowingly cool holographic displays — it’s easy to get lost in a[...] Read More

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The Vancouver Convention Centre in Vancouver, BC

What We’re Most Excited About at PCMA Convening Leaders

Published by on January 7, 2016 3:36 pm
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The 2016 PCMA Convening Leaders conference kicks off next week in Vancouver, and we couldn’t be more excited. It’s a fantastic three days of exciting general sessions, in-depth education, and fun events in and around the Vancouver Convention Centre. The learning opportunities for attendees are numerous, and in some way[...] Read More

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leap year

What’s Your “Leap Year Resolution?”

Published by on January 6, 2016 2:28 pm
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Whatever you were doing at the stroke of midnight on New Year’s Eve, you probably weren’t thinking about the fact that 2016 is a Leap Year.  And it may not seem like a big deal. But every four years, we are gifted an extra day just to keep the calendar[...] Read More

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evolutionlounge

Get stronger audience engagement through the connection of color

Published by on December 28, 2015 9:03 am
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Believe it or not, event marketers are on the same wavelengths as neuroscientists. Have you ever noticed how some spaces are especially relaxing and calming, while others tend to irritate or perk you up? There’s a good chance the color arrangements in those environments are playing a big part. Interior[...] Read More

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joy

Joy to the (changing) world!

Published by on December 21, 2015 7:52 am
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For so many of us, heading into the holiday break is a lot like tumbling out of a speeding toboggan – where the crash is followed by a moment of sweet relief and gratitude that we’ve survived another successful run with our dignity and spirit intact. As another remarkable year[...] Read More

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Freeman shares tips on how event marketers can use their expertise in giving the perfect holiday gift — the gift of experience.

Last-Minute Gifting? Go Experiential

Published by on December 15, 2015 3:04 pm
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Give a gift that keeps giving Ah, the holidays. The time of year when our business and personal lives seem to accelerate to Mach speed between the end-of-year reporting, new-year planning, and a (hopefully) revved-up social life. Adding to the stress is finding an absolutely perfect gift for that special someone.[...] Read More

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TrendLab

Event trends steal the show at Expo! Expo! 2015

Published by on December 14, 2015 4:21 pm
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Call them tech-crazy, but organizers are avid about digital trends and best practices that can help them navigate the ever-changing industry they face. Baltimore’s charm couldn’t compete with the spell cast by new technology throughout last week’s Expo! Expo!, the annual “show for shows” sponsored by the International Association of[...] Read More

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Freeman Chief Design Officer Bruce Mau talks about the disruptors facing the events industry and the opportunities they create.

Disruption: the ultimate catalyst to changing events

Published by on December 10, 2015 2:21 pm
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As event marketers, we often feel like we are fighting an uphill battle against disruptors, which can distract attendees and make it more difficult for us to do our jobs. Always-on technology and always-available information have changed not just the framework of how we create and manage brand experiences, but[...] Read More

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