Freeman Clients Recognized at the Trade Show Executive Gold 100 Awards & Summit

Published by on October 28, 2014 7:04 am
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Last week, Freeman executives had the pleasure of attending Trade Show Executive’s Gold 100 Awards & Summit in Dana Point, CA. The event honored the 100 largest trade shows in the U.S. based on net square feet of paid exhibit space.

We extend our warm congratulations to all of the nominees, especially the 60 trade shows produced by Freeman that were included in this prestigious TSE Gold 100 list. We are proud to navigate the future as a partner to many of the industry’s top leaders. Well done to everyone involved!

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You can visit the Trade Show Executive Facebook page to see all the winners of the 15 Grand Awards, which recognize shows at the forefront of key initiatives such as social media, technology, exhibitor programs and more. Special congratulations to the seven Freeman client organizations named among Grand Award winners.

Freeman has never been more excited about the future of live events and we realize that our 87 year history represents just the beginning in an industry that continues to push the envelope in the areas of innovative thinking and emerging technologies.

As the events industry continues to evolve and change, we are aware that attendees and exhibitors want more opportunities to interact, gather actionable information and build relationships. This collaboration allows us to execute on our mission of “Connecting People in Meaningful Ways.”

In the video below, Freeman’s Steve Anderson, executive vice president, business development; and Dan Steenstrup, senior vice president, strategic accounts, are called up from the audience to present The Largest Biennial Trade Show award to ICUEE, the International Construction & Utility Equipment Exposition. Congratulations to The Association of Equipment Manufacturers in growing this trade show. We know that being at the forefront of the trade industry is never the result of just one factor, but rather the culmination of excellence and leadership.

As Silver Sponsor of the TSE Gold 100 Power Luncheon and Interview, Freeman welcomed to the stage guest of honor Joe Lamond, president and CEO of the National Association of Music Merchants (NAMM), a long-time Freeman partner. We always enjoy bringing forward thought leadership through insights and innovative ideas, and this year’s luncheon certainly did not disappoint. Lamond shared the story of his interesting career path, and his insights on the steady and robust growth of The NAMM Show and its sister show Summer NAMM.

Luncheon3Thanks again to Trade Show Executive for our partnership in celebrating the nominees and winners of the Gold 100 Awards and congratulations to all who support growth in their trade shows and the strength of face-to-face events.

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Dreamforce: A Marketer and Technologist’s Dream

Published by on October 21, 2014 1:59 am
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As I return from Dreamforce 2014, Salesforce’s annual user conference, I am not only energized by this event, but in awe of the Salesforce marketing machine. This was my first Dreamforce conference as an attendee, but it will not be my last. Below are some thoughts and takeaways from this[...] Read More

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The Industrial Revolution Creating New “Buzz” for the Energy Sector

Published by on October 14, 2014 7:03 am
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Over the past seven years, key industries within the Raw Materials & Science sector – specifically oil and gas – have experienced an industrial revolution thanks to technology advancements in hydraulic fracturing, aka “fracking.” The technique has been credited with unlocking America’s natural gas supply by providing abundant energy that[...] Read More

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Sustainability Lifecycle: Planning a “Second Life” for Event Materials

Published by on October 10, 2014 7:27 am
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Producing an event often requires truckloads of equipment, materials and supplies. Long before the final dumpster is hauled to the landfill, key decisions can reduce waste when planning an event. At Freeman, the 5R’s: Rethink, Reduce, Reuse, Repurpose and Recycle are part of our company culture. We look for ways[...] Read More

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Congratulations to the Scientists Who Perfected the LED and Transformed The Lighting and Events Industry

Published by on October 8, 2014 12:43 pm
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The Nobel Prize for Physics has been awarded for the most transformational product in the last two decades in the live event space, incubating a metamorphosis in creative production design. It may have taken thirty years, but recognition has finally been bestowed to three scientists in the form of the[...] Read More

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Extending the (Customer Service) Experience

Published by on October 7, 2014 10:38 am
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We often talk about extending the experience of the events and shows we produce – in particular, extending to virtual events. But what about extending the customer service experience? Freeman is consistently developing innovative new ways to enhance the customer experience – FOL, PLANTOUR, Concierge Elite…you get the picture. However,[...] Read More

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Three Key Factors Driving Growth for Events in the Technology Sector

Published by on October 2, 2014 9:25 am
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As industries across the board look to global economic cues to help forecast the future, perhaps none has been as laser-focused on interpreting the data as the Communication & Information Technology* sector. “This sector has been volatile with the declines but is making a very strong climb and has a[...] Read More

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In Your Face?

Published by on September 25, 2014 1:57 am
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Sometimes the world we love best – the world of Face-to-Face Marketing – appears a bit daunting to attendees. Specifically, some of them dread the conferences we help create.  Case in point: the Wall Street Journal just published an insightful article about the strategy one woman uses to approach the[...] Read More

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CEIR Predict: The Changing Event Landscape

Published by on September 17, 2014 4:59 pm
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Future-Proofing Your Events: Make Way for Millennials “Good times are ahead!” declared Senior Economist Ryan Sweet of Moody’s Analytics during an opening keynote on the global economy at the CEIR Predict conference this September. The daylong conference analyzed and provided updated forecasts from the CEIR Index – a key performance[...] Read More

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Customer Service is Key to Drive for Five

Published by on August 15, 2014 4:43 pm
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By Katy Wild Executive Vice President | Customer Experience Freeman For the fifth consecutive year, Freeman has been recognized for customer service excellence by J.D. Power as part of their Certified Contact Center ProgramSM. While this is the fifth time Freeman has been recognized by J.D. Power, it’s always been[...] Read More

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Five Tech Trends Impacting F2F

Published by on June 30, 2014 4:20 pm
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Optimizing the Next Generation of Event Technology by Richard Reid Vice President | Digital Services Freeman Audio Visual Digital devices, platforms and tools impact the way we communicate, interact and manage everything. At Freeman, we often field questions from clients about different technology they read about in the industry media or hear about[...] Read More

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It’s Time To Rethink Your Event Models

Published by on June 3, 2014 1:24 pm
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This entry first appeared on the blog of our colleagues at FreemanXP Are you ready for the Face-to-Face Experience Revolution? Millennials aren’t the only ones expecting better experiences at events, all your audiences expect more than ever before. Relevant and engaging formats. Participatory experiences. Personalized and on-demand content. Events that[...] Read More

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Experiential Marketing Heats Up

Published by on May 30, 2014 12:41 pm
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This entry first appeared on the blog of our colleagues at FreemanXP By Alison Jenks Event marketing research reports show the industry is on the rise To reach customers, increase awareness, and drive sales, brands are turning to high-touch integrated campaigns in bigger ways than ever before. The winning combination[...] Read More

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Meaningful Connections

Published by on May 23, 2014 8:59 am
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Truth be told, I am a sentimentalist. I don’t wish that I lived in the past nor do I yearn for days gone by, but I am easily nostalgic and it is meaningful for me to consider times and places that have had an impact on my life. I find[...] Read More

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Five Top of Mind Topics from Event Marketing Summit

Published by on May 15, 2014 4:55 pm
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Plus: The Health of the Experiential Marketing Industry (it’s good!) Event marketers from around the globe descended on Salt Lake City last week to network, learn, and keep a finger to the pulse of all things experiential at Event Marketing Summit. The packed three-day schedule included workshops, sessions, speed briefings, and[...] Read More

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The Future of Site Visits? Virtual, of Course!

Published by on May 13, 2014 8:30 am
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We’re now adding the drone option in select meeting spaces and facilities to get a high-definition virtual tour of the look and feel of a venue from the sky

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When the Left Brain Meets the Right Brain: The Fruits of Collaboration

Published by on May 6, 2014 1:50 pm
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How can a company known primarily for flawless logistics and world-class problem solving also be a creative powerhouse? Ask Nancy Ross, Senior VP of Creative and Freeman Solutionist. Like a matchmaker, Nancy helps bring logistics and creative teams together to create magical engagements — and real-world results for Freeman clients.[...] Read More

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Five FAQs For Your Pre-Show Planning

Published by on May 1, 2014 7:42 am
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Whether you’re a first-time exhibitor, or trade show veteran, we could all benefit by knowing about the nuts and bolts of being on show site. Check out five questions and answers below to get the lay of the land. 1. What do I do when I arrive at show site?[...] Read More

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ROI on ABCs

Published by on April 24, 2014 2:03 pm
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By Matt Kormann Vice President, Corporate Account Sales at Freeman Recently, I joined my local public school district’s board of trustees. Part of our state-mandated continuing education includes a number of team building hours. We accomplished some of those after a recent board meeting. I’ve been through these before. Recently[...] Read More

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The Power to Ask Can Lead to More Sustainable Events

Published by on April 21, 2014 9:35 am
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By Jeff Chase, Vice President for Sustainability at Freeman To commemorate Earth Day, Freeman’s Washington D.C. branch recently hosted a discussion on sustainability in the events industry as part of its “Thinking Thursdays” series, a monthly networking forum for event professionals.  I was joined by Amanda Simons from Greenview to[...] Read More

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