Dreamforce: A Marketer and Technologist’s Dream

Published by on October 21, 2014 1:59 am
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As I return from Dreamforce 2014, Salesforce’s annual user conference, I am not only energized by this event, but in awe of the Salesforce marketing machine. This was my first Dreamforce conference as an attendee, but it will not be my last.

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Below are some thoughts and takeaways from this impressive event:

  • The execution was tremendous. Kudos to all that were involved in pulling this off with excellence. The level of coordination between all of the partners involved (including Freeman) was astounding.
  • Branding, branding, branding. Salesforce does a tremendous job ensuring every piece of the user interaction has a Salesforce branding element to it. They pulled it off nicely, without it being intrusive. I remember looking up at the ceiling during one of the keynote presentations and Salesforce had even designed special lighting treatments with the Salesforce cloud image. A very nice touch.
  • Making it all about the users. Make no mistake about it; Dreamforce is designed to get users to consume more Salesforce products and services. However, Salesforce’s approach is very user centric. Every presentation, every keynote, every discussion highlighted a user.Dreamforce2
  • User testimonials. Everywhere I went, you heard users talking about how they use the tools and if you are not using Salesforce you are missing out. There is tremendous power in having your users be your biggest ambassadors and evangelists and Salesforce has them in spades.
  • Enabling Technology. Salesforce has many secret sauces in their recipe for success and their technology play is definitely one of them. Salesforce has figured out how to make a great product to sell, but have also created an eco-system for others to leverage to decrease the time to market and focus on what they do best. Between their legacy platform, Salesforce 1, their new Wave analytics product and their Lightning tool kit, there is a powerful suite of tools for anyone and everyone to use.
  • Conscious Capitalism. Salesforce does Good while doing Well. Between the 1:1:1 program and the Benioff foundation, Salesforce balances the scales when it comes to delivering for shareholders, users, employees, communities and society. I liked how they use Dreamforce to showcase what they have done and what their next philanthropic initiative is going to be. Nice way to integrate it all together and to get the entire user based emotionally connected to your cause(s).

Dreamforce is a marketer and technologist’s dream. Excuse the pun. What a great way to immerse people into the brand, the technology and the culture by delivering an experience at every turn. Salesforce has mastered the experience.

But so can all companies. Salesforce does not have an exclusive on mastering the experience. Every company, regardless of the industry, product, service or who your customer is, can leverage aspects of Dreamforce to do a better job tomorrow. With some focus and some effort, we can all be better marketers, more customer centric and enable our customers to be our brand ambassadors.

I am energized and ready to get to work. Thank you Dreamforce!!

Would love to get additional perspectives and experiences from other Dreamforce attendees so please feel free to share them in the comments section.

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The Industrial Revolution Creating New “Buzz” for the Energy Sector

Published by on October 14, 2014 7:03 am
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Over the past seven years, key industries within the Raw Materials & Science sector – specifically oil and gas – have experienced an industrial revolution thanks to technology advancements in hydraulic fracturing, aka “fracking.” The technique has been credited with unlocking America’s natural gas supply by providing abundant energy that[...] Read More

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Sustainability Lifecycle: Planning a “Second Life” for Event Materials

Published by on October 10, 2014 7:27 am
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Producing an event often requires truckloads of equipment, materials and supplies. Long before the final dumpster is hauled to the landfill, key decisions can reduce waste when planning an event. At Freeman, the 5R’s: Rethink, Reduce, Reuse, Repurpose and Recycle are part of our company culture. We look for ways[...] Read More

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Congratulations to the Scientists Who Perfected the LED and Transformed The Lighting and Events Industry

Published by on October 8, 2014 12:43 pm
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The Nobel Prize for Physics has been awarded for the most transformational product in the last two decades in the live event space, incubating a metamorphosis in creative production design. It may have taken thirty years, but recognition has finally been bestowed to three scientists in the form of the[...] Read More

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Extending the (Customer Service) Experience

Published by on October 7, 2014 10:38 am
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We often talk about extending the experience of the events and shows we produce – in particular, extending to virtual events. But what about extending the customer service experience? Freeman is consistently developing innovative new ways to enhance the customer experience – FOL, PLANTOUR, Concierge Elite…you get the picture. However,[...] Read More

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Three Key Factors Driving Growth for Events in the Technology Sector

Published by on October 2, 2014 9:25 am
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As industries across the board look to global economic cues to help forecast the future, perhaps none has been as laser-focused on interpreting the data as the Communication & Information Technology* sector. “This sector has been volatile with the declines but is making a very strong climb and has a[...] Read More

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In Your Face?

Published by on September 25, 2014 1:57 am
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Sometimes the world we love best – the world of Face-to-Face Marketing – appears a bit daunting to attendees. Specifically, some of them dread the conferences we help create.  Case in point: the Wall Street Journal just published an insightful article about the strategy one woman uses to approach the[...] Read More

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CEIR Predict: The Changing Event Landscape

Published by on September 17, 2014 4:59 pm
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Future-Proofing Your Events: Make Way for Millennials “Good times are ahead!” declared Senior Economist Ryan Sweet of Moody’s Analytics during an opening keynote on the global economy at the CEIR Predict conference this September. The daylong conference analyzed and provided updated forecasts from the CEIR Index – a key performance[...] Read More

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Customer Service is Key to Drive for Five

Published by on August 15, 2014 4:43 pm
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By Katy Wild Executive Vice President | Customer Experience Freeman For the fifth consecutive year, Freeman has been recognized for customer service excellence by J.D. Power as part of their Certified Contact Center ProgramSM. While this is the fifth time Freeman has been recognized by J.D. Power, it’s always been[...] Read More

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Five Tech Trends Impacting F2F

Published by on June 30, 2014 4:20 pm
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Optimizing the Next Generation of Event Technology by Richard Reid Vice President | Digital Services Freeman Audio Visual Digital devices, platforms and tools impact the way we communicate, interact and manage everything. At Freeman, we often field questions from clients about different technology they read about in the industry media or hear about[...] Read More

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It’s Time To Rethink Your Event Models

Published by on June 3, 2014 1:24 pm
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This entry first appeared on the blog of our colleagues at FreemanXP Are you ready for the Face-to-Face Experience Revolution? Millennials aren’t the only ones expecting better experiences at events, all your audiences expect more than ever before. Relevant and engaging formats. Participatory experiences. Personalized and on-demand content. Events that[...] Read More

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Experiential Marketing Heats Up

Published by on May 30, 2014 12:41 pm
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This entry first appeared on the blog of our colleagues at FreemanXP By Alison Jenks Event marketing research reports show the industry is on the rise To reach customers, increase awareness, and drive sales, brands are turning to high-touch integrated campaigns in bigger ways than ever before. The winning combination[...] Read More

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Meaningful Connections

Published by on May 23, 2014 8:59 am
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Truth be told, I am a sentimentalist. I don’t wish that I lived in the past nor do I yearn for days gone by, but I am easily nostalgic and it is meaningful for me to consider times and places that have had an impact on my life. I find[...] Read More

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Five Top of Mind Topics from Event Marketing Summit

Published by on May 15, 2014 4:55 pm
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Plus: The Health of the Experiential Marketing Industry (it’s good!) Event marketers from around the globe descended on Salt Lake City last week to network, learn, and keep a finger to the pulse of all things experiential at Event Marketing Summit. The packed three-day schedule included workshops, sessions, speed briefings, and[...] Read More

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The Future of Site Visits? Virtual, of Course!

Published by on May 13, 2014 8:30 am
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We’re now adding the drone option in select meeting spaces and facilities to get a high-definition virtual tour of the look and feel of a venue from the sky

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When the Left Brain Meets the Right Brain: The Fruits of Collaboration

Published by on May 6, 2014 1:50 pm
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How can a company known primarily for flawless logistics and world-class problem solving also be a creative powerhouse? Ask Nancy Ross, Senior VP of Creative and Freeman Solutionist. Like a matchmaker, Nancy helps bring logistics and creative teams together to create magical engagements — and real-world results for Freeman clients.[...] Read More

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Five FAQs For Your Pre-Show Planning

Published by on May 1, 2014 7:42 am
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Whether you’re a first-time exhibitor, or trade show veteran, we could all benefit by knowing about the nuts and bolts of being on show site. Check out five questions and answers below to get the lay of the land. 1. What do I do when I arrive at show site?[...] Read More

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ROI on ABCs

Published by on April 24, 2014 2:03 pm
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By Matt Kormann Vice President, Corporate Account Sales at Freeman Recently, I joined my local public school district’s board of trustees. Part of our state-mandated continuing education includes a number of team building hours. We accomplished some of those after a recent board meeting. I’ve been through these before. Recently[...] Read More

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The Power to Ask Can Lead to More Sustainable Events

Published by on April 21, 2014 9:35 am
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By Jeff Chase, Vice President for Sustainability at Freeman To commemorate Earth Day, Freeman’s Washington D.C. branch recently hosted a discussion on sustainability in the events industry as part of its “Thinking Thursdays” series, a monthly networking forum for event professionals.  I was joined by Amanda Simons from Greenview to[...] Read More

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The Importance of Being Invisible

Published by on April 8, 2014 11:54 pm
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In the world of event industry trends, technology is a necessity for creating impactful experiences. But it’s not the technology that creates impact; it’s the people behind the technology and how it’s used. “I love technology, but to me, it’s a delivery mechanism. When used wisely, it integrates into the[...] Read More

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