Five Tech Trends Impacting F2F

Published by on June 30, 2014 4:20 pm
Bookmark and Share

Optimizing the Next Generation of Event Technology
By Richard Reid, VP, Digital Services, Freeman

Optimizing the Next Generation of Event Technology

Digital devices, platforms and tools impacting the way we communicate, interact and manage everything. At Freeman, we often field questions from clients about different technology they read about in the industry media or hear about at presentations like one I gave recently gave at the annual Healthcare Conventions and Exhibitors Association (HCEA) Annual Meeting.

In today’s event/tradeshow environment, utilizing digital services technology to effectively generate attendee-driven experiences is key. These types of solutions give meeting attendees the ability to consume conference information in a meaningful way with an intuitive and interactive context-driven experience. Innovative technologies can differentiate your event by:

• Empowering attendees with an unparalleled range of integrated, connected solutions
• Maximizing flexibility with collaborative technology that connects the event with the devices that attendees bring with them
• Transforming the event with relevant digital services that attendees expect

There are many new developments in technology that will impact the face-to-face marketing industry.

Here are five trends to watch:

1. Proximity Technology: Smart devices will become more interactive with pre-programmed preferences coded within to provide customized experiences throughout the event. Bluetooth Low Energy (BLE) solutions like Apple’s iBeacon are being tested by several retailers. This type of technology could be on used to navigate a large trade show floor to help attendees identify exhibitors that match their interest areas.

2. Wearable Technology: Access smart device content like contacts and calendars or the Internet for related content, with the addition of photo and video capture. Google Glass and smartwatches become very powerful extensions of the ‘computers’ you are already carrying in your pocket.

3. Telepresence/Virtual Events: Build community year-round, planning live, hybrid and virtual events. Event professionals have hearing about this for years now but when done successfully it can help your organization reach more people. For example, the Professional Convention Management Association (PCMA) reported a 40% increase in virtual attendance, about 877 users for 2104 Convening Leaders. As technology evolves, hybrid events continue to gain popularity as a way to deliver content, build community and encourage collaboration.

4. Drone Technology: View floor plans, see meeting room configurations or plan for available sponsorship opportunities, from a tablet, computer or smart phone. Use fly-through videos, user controlled 360 imagery with interactive hotspots, photo galleries and 2D facility renderings. Freeman’s PLANTOUR® is an example drone technology already at work in the events industry.

5. Mobile Internet: Apps will be integrated with content from other social media platforms. Map features will be dynamic, similar to Google Maps today, as a way to navigate a trade show floor or locate educational sessions in a convention center or hotel.

These are just some of the ways that next generation of technology is reshaping the events industry. By tapping into the ever changing world of digital solutions to enhance the face-to-face event experience, the possibilities are endless.

Share and Enjoy

1 Comment, Click here to Read Comments Tags: , , , , ,

It’s Time To Rethink Your Event Models

Published by on June 3, 2014 1:24 pm
Bookmark and Share

This entry first appeared on the blog of our colleagues at FreemanXP Are you ready for the Face-to-Face Experience Revolution? Millennials aren’t the only ones expecting better experiences at events, all your audiences expect more than ever before. Relevant and engaging formats. Participatory experiences. Personalized and on-demand content. Events that[...] Read More

Leave your thoughts

Experiential Marketing Heats Up

Published by on May 30, 2014 12:41 pm
Bookmark and Share

This entry first appeared on the blog of our colleagues at FreemanXP By Alison Jenks Event marketing research reports show the industry is on the rise To reach customers, increase awareness, and drive sales, brands are turning to high-touch integrated campaigns in bigger ways than ever before. The winning combination[...] Read More

Leave your thoughts Tags: , , , , ,

Meaningful Connections

Published by on May 23, 2014 8:59 am
Bookmark and Share

Truth be told, I am a sentimentalist. I don’t wish that I lived in the past nor do I yearn for days gone by, but I am easily nostalgic and it is meaningful for me to consider times and places that have had an impact on my life. I find[...] Read More

1 Comment, Click here to Read Comments Tags: , ,

Five Top of Mind Topics from Event Marketing Summit

Published by on May 15, 2014 4:55 pm
Bookmark and Share

Plus: The Health of the Experiential Marketing Industry (it’s good!) Event marketers from around the globe descended on Salt Lake City last week to network, learn, and keep a finger to the pulse of all things experiential at Event Marketing Summit. The packed three-day schedule included workshops, sessions, speed briefings, and[...] Read More

Leave your thoughts Tags: , , ,

The Future of Site Visits? Virtual, of Course!

Published by on May 13, 2014 8:30 am
Bookmark and Share

We’re now adding the drone option in select meeting spaces and facilities to get a high-definition virtual tour of the look and feel of a venue from the sky

Leave your thoughts Tags: , , , , , , ,

When the Left Brain Meets the Right Brain: The Fruits of Collaboration

Published by on May 6, 2014 1:50 pm
Bookmark and Share

How can a company known primarily for flawless logistics and world-class problem solving also be a creative powerhouse? Ask Nancy Ross, Senior VP of Creative and Freeman Solutionist. Like a matchmaker, Nancy helps bring logistics and creative teams together to create magical engagements — and real-world results for Freeman clients.[...] Read More

Leave your thoughts Tags: , , , ,

Five FAQs For Your Pre-Show Planning

Published by on May 1, 2014 7:42 am
Bookmark and Share

Whether you’re a first-time exhibitor, or trade show veteran, we could all benefit by knowing about the nuts and bolts of being on show site. Check out five questions and answers below to get the lay of the land. 1. What do I do when I arrive at show site?[...] Read More

Leave your thoughts Tags: , , , , , , , ,

ROI on ABCs

Published by on April 24, 2014 2:03 pm
Bookmark and Share

By Matt Kormann Vice President, Corporate Account Sales at Freeman Recently, I joined my local public school district’s board of trustees. Part of our state-mandated continuing education includes a number of team building hours. We accomplished some of those after a recent board meeting. I’ve been through these before. Recently[...] Read More

Leave your thoughts Tags: , , ,

The Power to Ask Can Lead to More Sustainable Events

Published by on April 21, 2014 9:35 am
Bookmark and Share

By Jeff Chase, Vice President for Sustainability at Freeman To commemorate Earth Day, Freeman’s Washington D.C. branch recently hosted a discussion on sustainability in the events industry as part of its “Thinking Thursdays” series, a monthly networking forum for event professionals.  I was joined by Amanda Simons from Greenview to[...] Read More

Leave your thoughts Tags: , , , , , ,

The Importance of Being Invisible

Published by on April 8, 2014 11:54 pm
Bookmark and Share

In the world of event industry trends, technology is a necessity for creating impactful experiences. But it’s not the technology that creates impact; it’s the people behind the technology and how it’s used. “I love technology, but to me, it’s a delivery mechanism. When used wisely, it integrates into the[...] Read More

Leave your thoughts Tags: , , , ,

Use of Lighting and AV Technology to Create Memorable Experiences

Published by on March 11, 2014 3:33 pm
Bookmark and Share

Session W611 at The Exhibitor Show Wednesday, March 18 3:45 – 5:15 p.m. Presented by Mike Wohlitz, Director of Corporate Solutions at Freeman This year at The Exhibitor Show, Freeman’s own Mike Wohlitz will be presenting a session on how to use lighting and AV technology to create memorable experiences.[...] Read More

Leave your thoughts Tags: , , , , , ,

Visit Freeman At Booth 1323 During The Exhibitor Show

Published by on March 6, 2014 3:40 pm
Bookmark and Share

Global industry leader to have major presence on show floor; two Solutionists in educational sessions What: Freeman, the leading global partner for integrated marketing solutions for live engagements, will have a significant presence at The Exhibitor Show, the face-to-face conference and expo for trade show and event marketers, featuring five days[...] Read More

Leave your thoughts Tags: , , , ,

Be “Crazy Generous” My Friends!

Published by on March 6, 2014 2:53 pm
Bookmark and Share

By Bob Priest-Heck Chief Operations Officer, Freeman There’s something I love about those Vonage commercials, where their wildly eccentric “Chief Generosity Officer” extols the virtues of the relentless pursuit of innovations that disrupt traditional conventions that inhibit people from communicating more generously. “Crazy Generous” is more than a tag line[...] Read More

Leave your thoughts Tags: , , , ,

Lead Where You Are

Published by on March 4, 2014 2:37 pm
Bookmark and Share

By Anitra D. Keys President, Freeman Face to Face Toastmasters About 15 years ago – I had something to say. But, I didn’t know how. Of course, I knew how to speak, but what I didn’t know was how my words could influence others. At this time, an unofficial, undercover[...] Read More

Leave your thoughts Tags: ,

Managing Your Risks

Published by on February 13, 2014 6:11 pm
Bookmark and Share

By Ron Graham EVP, Business Development, Freeman Audio Visual It was the kind of announcement no airplane passenger ever wants to hear: “Folks, this is the captain speaking.  We’ve just lost all instrumentation up here in the cockpit and are now flying by Visual Flight Rules.  We’re going to try[...] Read More

Leave your thoughts Tags: , ,

Redefining Leadership: Role of FWD

Published by on February 6, 2014 10:46 am
Bookmark and Share

By Dawnn Repp, Senior Vice President – General Counsel On December 10, General Motors announced that it had chosen Mary Barra as its next CEO. The radio, news sources and social media headlines were on fire that day: “First Female CEO of Global Automaker;” “First Women to Head Up Male[...] Read More

Leave your thoughts Tags: , ,

Connecting People in Meaningful Ways

Published by on January 29, 2014 10:56 am
Bookmark and Share

By Carrie Freeman-Parsons Vice Chair, Freeman In the 18 months prior to the 2014 Convening Leaders Conference, the Professional Convention Management Association (PCMA) and Freeman collaborated to develop the  Revolution/Evolution theme for this year’s event in Boston.  The concept honors the city as the site of the start of the[...] Read More

Leave your thoughts Tags: , , , ,

Change is Fatal if You Fail to Change

Published by on January 8, 2014 11:46 am
Bookmark and Share

By Toby Purdy CMO, Freeman Change is fatal, if you fail to change.  The legendary UCLA basketball coach, John Wooden, said; “failure is not fatal, but failure to change might be.”  No matter if discussing your business or personal brand, change can no longer be a nice-to-have but now it[...] Read More

Leave your thoughts Tags: , ,

In Celebration of Light

Published by on December 17, 2013 10:35 am
Bookmark and Share

By Ron Graham EVP, Audio Visual Solutions Group at Freeman What better time than the Season of Lights to celebrate light and its impact on experience design? Like perhaps many folks, my earliest fascination with light developed during the Holiday Season. As a child of 3, I was mesmerized by[...] Read More

Leave your thoughts Tags: , , ,